ways to do keyword research for AdSense pages

1. If you have a Google AdWords account, pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords.
Here's how. Follow these steps. In step 2, "Create Ad Group", click on "Calculate Estimates" and "Recalculate Estimates". These show you the maximum you would have to pay per click to advertise for particular keywords or key phrases.
For finding new key phrases, you can use Go to Google's AdWords and find out how much advertisers are willing to pay for the keywords or key phrases you're interested in. Here's how.
Go to https://adwords.google.com/select/KeywordToolExternal and play around with the free Keyword Tool.
For example, try putting in a keyword or phrase, such as "book" and click on "Get More Keywords". Pretend you're willing to pay the maximum per click the tool allows - 100. (You can choose any currency. I chose US.)
Over on the right side of the page, make sure that "Cost and position estimates" is selected.
The tool will calculate for you the estimated average CPC (cost per click) for a whole lot of words and phrases. Try entering a different word, say "debt" or "free", click on "Re-calculate" and watch how the CPC changes.
You DON'T have to choose a topic which has expensive keywords. Often topics that have expensive keywords are very competitive. You may do better choosing a less competitive niche with cheaper keywords.

2. Have a look at the top 100 keywords on 7search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper.

3. At FindWhat pay-per-click search engine you can do a search for any phrase and quickly see how much advertisers are paying per click.

4. You can experiment typing words into Yahoo! Search Marketing's View Bids Tool. Let's say you type in "asbestos cancer". The top three advertisers often pay about $12 per click. So that might be an good choice for a topic - provided you're a specialist on mesothelioma AND provided that your research shows that it's an in-demand topic.
For "debt consolidation", the top two advertisers often pay more than $9 per click

5. The free Web Marketing Keyword Bid Research Tool speeds up your research at Yahoo! Search Marketing. Type in a keyword and learn how much advertisers are paying per click and also find out how many searches were done on that keyword last month.
However, you need to know that Yahoo! combines singular and plural phrases, and robots are used to check bids. Both of these factors tend to distort the results you'll see. Checking Yahoo! Search Marketing is good for quick, rough research, nothing more.

You want profitable keywords: high demand, low supply

Keep in mind that some topics attract much higher payouts per click than others.
For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you'll earn much more per click than if it's about free things.
On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition.
What you want are keywords that are high in demand and low in supply.
So do some careful keyword research before you build your pages.

Affiliate programs versus AdSense earnings

Affiliate programs are often compared by looking at the EPC - earnings per click.
However, if you want to compare affiliate programs commissions with AdSense earnings, a more precise way is to calculate the payout you receive per 1,000 page views (CPM).
Here's how to calculate your CPM:
Let's say you earn $180 in affiliate commissions from 30 thousand (30,000) page views. $180 divided by 30 = $6. You have a CPM of $6. Not very inspiring, but not uncommon.
The AdSense stats display the effective CPM you earn.
Remember, AdSense doesn't have to replace your affiliate commissions. You can earn affiliate commissions AND AdSense commissions from the same page.
If you have a very efficient site with a high conversion rate, AdSense may not be right for you - or perhaps it would be suitable for SOME pages, but not others. Remember, the more choices you give people, the more likely you are to confuse them.
However, if you're creating a large information site, or if you have a site that does not have a brilliant conversion rate, AdSense could prove to be a very profitable addition to your site.
(Strictly speaking, CPM means COST per 1,000 impressions, but the calculation works OK whether you're spending money or earning it.)

Sites using AdSense

Sites using AdSense
Sites using AdSense include large information sites, affiliate-driven sites, forums and blogs.
"Chat" sites are considered not suitable. Some blogs are being rejected, but information-rich blogs are being accepted.
GoogleGuy explains AdSense
GoogleGuy, an anonymous Google employee who contributes to discussions on the WebMasterWorld.com forums, explains how AdSense will help information sites:
"...sites that provide solid content, especially niche sites that don't want to hunt down their own advertisers, should really benefit ... there's a whole universe of people who ... mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope AdSense does encourage more diversity and voices on the web, because now smaller sites can work on what they're interested in - the content of their sites - without worrying very much about the costs of self-publishing information."
How to choose sites to block
You'll probably want to block some of the AdSense ads from appearing on your site. As well as blocking rubbishy sites, you may want to block tough competitors.
The ability to block sites is especially important for sites that are not purely affiliate-income driven. For example, if you're selling a service or a product you won't want competitors' ads on your site.
You can find such competitors by doing some searches on Google for key phrases that are important on your site and looking at the AdWords ads that appear.

Why are the wrong AdSense ads being displayed?

Sometimes, Google seems to get it wrong. You create a page and ads you've seen elsewhere and were expecting to see on your page just don't turn up. Instead, you see vaguely relevant or totally irrelevant ads.
Here are four possibilities:
1. Your page isn't perfectly optimized for the keywords. It's very important to get the key phrase in the file name, for example "product-xyz.html", in the title, in the heading, in the first paragraph, in the body, at the end, and put it in the meta tag description, too.
2. Advertisers can choose to advertise just on Google's search engine. They can opt out of advertising on the AdSense content network. Perhaps the advertisers you're interested in have opted out. To check, type a few phrases into Google and try to find some sites that are displaying Google ads and see which ads appear.
3. Advertisers can choose which countries will see their ads. If you're in Canada, for example, you may not see an ad that people in the U.S. will see. To find out where ads are being displayed, download the free Adsense Preview Tool.
4. This is very rare, but weird stuff can happen for no apparent reason. If all else fails, contact AdSense support. I've always found them prompt and helpful.

Will the AdSense ads appear on your page?

Publishers can choose to have their ads displayed only on Google or also on a large network of sites.
Will AdSense ads you see on Google appear your pages? To get an idea, find web pages that have material similar to the content you're planning to create and look at their AdSense ads.
You can also use AdSense's preview tool to see which ads are being displayed to people in different countries.
Beware: If you choose certain topics, Google will not allow you to place AdSense ads on your site and you'll miss out on a very lucrative opportunity.
Such topics include gambling, firearms, ammunition, balisongs, butterfly knives, and brass knuckles; beer or alcohol; tobacco or tobacco-related products; and prescription drugs.
For a full list of topics you may wish to avoid see: https://www.google.com/adsense/policies?hl=en_US

How AdSense matches ads to web pages

Google is doing a good job of finding ads that are highly relevant to the web pages.
Google says:
"We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."
Occasionally Google gets it wrong. It places great importance on the file name. So be sure to use important keywords in the file name of each page, such as "contextual-advertising.html" for an article on contextual advertising.
Also, watch out for your anchor text - the words in the links on your page. We've found that sometimes if irrelevant ads are being served, you can fix the problem by rewriting anchor text.
You can check the relevance of the ads by looking at the text ads near the top-right of this page

How much can you earn?

Let's say you have a goal of earning $100,000 a year from AdSense. Is that possible?
Let's see ... $100,000 divided by 365 = $274 a day. So your goal is to produce either:
274 pages which earn $1 a day OR 548 pages which earn 50 cents a day OR 1096 pages which earn 25 cents a day
The following are hypothetical cases. To earn $1 a day per page, you need, per page...
400 visitors, 5% click-through rate (CTR) and average 5c payout.Or 200 visitors, 10% CTR and an average 5c payout.Or 100 visitors, 10% CTR, and an average 10c payout.Or 100 visitors, 5% CTR, and an average 20c payout.Or 50 visitors, 10% CTR and 20c average payout.Or 25 visitors, 20% CTR and 20c average payout.Or 20 visitors, 10% CTR and 50c average payout.Or 10 visitors, 20% CTR and 50c average payout.Or 5 visitors, 20% CTR and $1 average payout.
Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day. You'd need 274 x 50 = 13,700 pageviews a day.
Does that sound too tough? If so, you'd better look for more profitable keywords and ways to improve your click-through rates.
Let's try a different scenario. You choose more profitable keywords and make your $1 on average per page from, say, 10 visitors. 274 x 10 = 2740 pageviews a day.
That's looking easier to achieve. If your average visitor sees 3 pages, you now need 913 unique visitors a day.
Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day.
Can't achieve those click-through rates and payouts? Then you'll either need more pages on your sites on more niche sites.
Some affiliates have a goal of writing one article a day and building one site a month.
Need a little more help reaching that $100,000 goal? Add affiliate commissions into the equation. Add a newsletter for repeat sales.
Choose the goal which best matches your site or sites.
Then start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site.
Please note, because of the AdSense rules, these are all hypothetical cases. I'm not allowed to give real cases. Real CTR rates and payouts vary hugely.
It's fast
Google usually approves web sites in less than a day.
After your site is approved, within a few hours a special Google spider will spider your site. Then it's time to paste the code into your site and the text ads will appear.
You can choose between either horizontal or skyscraper AdSense ads.

Experiences with AdSense

The payment you receive per click depends on how much advertisers are paying per click to advertise using Google's AdWords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps even more sometimes. You earn a share of that.
So your payment rates can vary enormously.
The rules forbid me from revealing my stats. However, in the tests I'm doing on five sites, the results have been startling - far better than I expected. The results are much better than I receive from many affiliate programs.
In the past, I've talked to affiliates who were happy to receive $5 or $6 CPM (per 1,000 page views). My results from AdSense leave such affiliate revenues far behind.
I've increased my use of AdSense. It's a winner!
If my results are typical, it helps enormously if you build very simple, uncluttered pages so that the ads catch the visitor's eye more than anything else.

Disadvantages Of Adsense

One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.
Sites with "excessive advertising" are being rejected.
PLEASE read the rules and FAQ. When I looked, some advice in the rules contradicted advice in the FAQ. If in any doubt, ask their support staff. They're very helpful.

Disadvantages Of Adsense

One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.
Sites with "excessive advertising" are being rejected.
PLEASE read the rules and FAQ. When I looked, some advice in the rules contradicted advice in the FAQ. If in any doubt, ask their support staff. They're very helpful.

AdSense's advantages

AdSense is simple to join.
It's easy to paste a bit of code into your pages.
It's free to join.
You don't have to spend time finding advertisers.
Google provides well written, highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time choosing different ads for different pages.
You don't have to mess around with different code for various affiliate programs.
You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
It's suitable for beginners or marketing veterans.
AdSense provides simple, easy-to-understand stats.
If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
As you can see, I'm really keen on this revenue sharing service.

AdSense often easier than affiliate programs

Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)
Here's the background info:
AdSense overview
AdSense FAQ
AdSense policies
AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.
Weak affiliate merchants will die faster than ever.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.

Earn Money with Google Adsense Third Party Ads

The Google content network has started accepting and displaying advertisements from qualified third-party vendors. This means that Google Adsense publishers will now have more variety of ad inventory and more ad spot competition which will help webmasters earn more money from the Adsense program.
Google suggests that Ad servers, rich media ad agencies and research firms can go through a certification process. They now have the ability to serve ads and measure performance through these certified third parties:
Advertiser ad servers: DoubleClick (DFA), MediaplexRich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, UnicastResearch firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
They also provide some insight to allow third-party ads on your site:
1. Third-party ads are only available in image or Flash - this means if you are opting for text only unit, switch them to image+text ads so that you can get full advantage of the ad competition.
Remember image ads are available in the following formats only and you can switch to these ad unit sizes to take full advantage of these third party ads
leaderboard (728×90)
banner (468×60)
skyscraper (120×600)
square (250×250)
small square (200×200)
medium rectangle (300×250)
large rectangle (336×280)
wide skyscraper (160×600)
2. Third-party ads usually target specific websites - make a custom channel into an targetable ad placement. Placement targeting allows advertisers to choose specific ad placements where they’d like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site.
Of course you can use the recently launched Ad Review Center to filter specific placement-targeted ads. But I suggest you give this new option a try and track using channels to see if the your Adsense ad units are now making more money online.

Optimize Google Adsense For Blogs

How many times have you tried altering the placement of your Google Adsense ads to get a better click through rate and make extra money.
Google Adsense blog’s article Blogtimize presents some tips that will help you place the ads on your blogs better and get a higher CTR and earn more money.

Using these images they demonstrate the best position for your ad units. And other notable tips are Choose the right ad formats, Place ads where your readers will notice, Improve targeting and Customize your ad colors.

New Google Adsense Small Square 200×200 Ad Unit

Google Adsense publishers can now optimize their ad space better with a new ad unit called the Small square which has a height and width of 200px. This small square 200×200 ad unit is a welcome addition and fill a much needed requirement.
This ad format will support text as well as images. The unit will display 2 text ads everytime. Get ready to optimize your site to incorporate the new ads unit…

Adsense Miscellaneous

Google AdSense Stats Syndrome (GASS) - the compulsive need to check AdSense stats every 15 minutes or so to see how much you’ve earned since your prior login. more.

Adsense Chats and Forums

Inside AdSense blog - Official blog that posts new tips and information about new AdSense features.
Adsense Help - Google group for adsense support. Only posts from user ‘AdSensePro’ are approved by Google.
Digitalpoint Adsense Forum - discusses Adsense payments, guidelines, stats and reporting and much more.
Webmaster World Adsense Forum - Discussions around Googles Text Ad service AdSense.

Alternate Ads

Alternate ads - allows you to utilize your ad space in the event that Google is unable to serve targeted ads to your page.
Alternate Url - provides a 50/50 Revenue Share, full global coverage monthly payments automatic referral income, family safe ads, paypal supported and gives detailed stats.
AlterNut Ad - pays you a flat rate every month in return for you displaying thier ad rather than the PSA. Invite only.
Default Ads - load your affiliate or other ads into DefaultAds and generate a link to include in your Google Adsense alternate ad URL. They show their own ads 1 out of every 100 impressions for this service.

Google Adsense Optimization Tips

Adsense Success Case Studies - detailing success stories from top adsense publishers.
AdSense Optimization for Forums - get higher CTR by a unique adsense placement strategy.
Blogtimize! - ad placement for blogs for higher CTR
Adsense Optimization Tips - General tips for better ads postitioning and earn higher revenue.
Adsense Webinars - online seminars that help publishers obtain the highest results from their implementations of AdSense.
How to increase Google Adsense CTR - simple tips on colors and ad placement can increase CTR.
The Best of Eyetrack III - What We Saw When We Looked Through Their Eyes. How readers scan a webpage.
How to Remove Public Service Ads - simple tips to help you remove non paying PSA ads.
AdsBlackList - will teach you how to seek, recognize and filter low paying google ads.
Yahoo Ads placement tips - suggestions to place Yahoo publisher network ads. Apply the same idea to adsense ads.
Rotate Google Adsense Ads Colors - helps to reduce Ad Blindness
High Paying Adsense Keywords - updated list of current highest paying keywords for Google Adsense.

View / Test Adsense Ads

Google AdSense preview tool - addition to the right-click menu for Windows Internet Explorer 6.x, allowing you to preview the ads that may show on any web page.
Adsense Preview - Preview the Google ads that may show on any web page.
Google AdSense Sandbox Tool - see what sort of Google AdSense ads will appear based on content or keywords. See up to 20 sample AdSense ads for the URL or keywords.
Overture Keyword Tool - suggest keyword bid amount and keyword suggestions, which help you target high paying keywords.
Google Adwords Keyword Tool - generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends.
Google Adsense Wordpress Plugins
AdRotator Wordpress Plugin - rotate your adsense ads with other affiliate programs like Chitika Eminimalls
Adsense Deluxe - offering advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
Adsense Inline - insert adsense in blog posts
AdSense Widget for WordPress Sidebar - Google AdSense widget I designed for the new WordPress Sidebar Widgets plug-in

Track Adsense Income, Statistics and Clicks

Adsense Notifier - Firefox extension that displays your Adsense earnings on the Firefox statusbar.
SysSense - personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray.
Adsense Widget - a Mac Dashboard widget that automatically logs into your AdSense Google account and displays the last 6-days of revenue generated from your Google advertising account.
Google Adsense Yahoo Widget - displays the current income directly from your Google AdSense account.
Stats for AdSense widget - allows you to view your Google AdSense™ reports directly from your Mac OS X Dashboard.
Adsense Status - GoogleDesktop plugin to View earnings information from your Google Adsense account in the Google Desktop sidebar. Available information: page impressions, clicks, page CTR, page eCPM, and your earnings.
Adsense Alert - desktop client monitors your adsense earnings.
Performancing Metrics - a free professional grade blog statistics service that track limited adsense click data
Adsense earnings RSS feed - a simple script that will create an RSS feed with your daily Adsense earnings to track via your regular feed reader.
Google AdSense Charts and Graphs - chart your adsense data in a multidimensional line charts.
AdSenseLog is a tool for checking and analyzing your Adsense ads data (Content, Search, Custom/URL channels and Referrals).

Adsense Starter Demos

Google Adsense Tour - introducing you to the Adsense program.
Getting Started Demo: learn to sign in, copying and pasting your code, setting up alternate ads, and using your Competitive Ad Filter.
Help with Ad Code Demo: troubleshoot basic problems when implementing your code. Also covers how to implement your code using two different types of WYSIWYG software.
Payment Demo: learn about the AdSense payment cycle, from a click on your ads to money in the bank!
Optimization Demo: learn how to use ad size and placement to maximize your AdSense revenue.

Google Adsense Guidelines

Program policies, Terms and conditions - follow these rules.
Adsense FAQ - The Adsense support centre for official guidelines.
Adsense Tax information - how google collects and uses your tax information
Adsense Taxes - a free resource about paying income tax on Google Adsense Revenue.
15 Common Adsense Mistakes - Avoid these errors that could get your adsense account banned.
Ad formats - Official list of different types of ad formats you can use.
Webmaster Guidelines - will help Google find, index, and rank your site.
Report a policy violation - If you notice a site displaying Google ads that you believe is violating program policies, let them know

How to Earn Money with Google Adsense

Google’s AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few Affiliate links or sell your own product, too.)

STEPS:


1. Determine a goal for what you want to earn using AdSense. Of course, you want to earn a lot, but make sure it's realistic.

2. Consider that to earn $1 a day per page, you need, per page…
400 visitors, 5% click-through rate (CTR) and average 5c payout.
Or 200 visitors, 10% CTR and an average 5c payout.
Or 100 visitors, 10% CTR, and an average 10c payout.
Or 100 visitors, 5% CTR, and an average 20c payout
3. Consider whether these goals will be possible given your site. If it's too tough, create two sites, each attracting half the number.
Start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site. For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free things. On the other hand, if you concentrate only on top-paying keywords, you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages

TIPS:


Quality is the most important for any web site, if your site does not contain the content of expected quality the visitor might not come back, So be there with high quality.
A great resource for earning money is using sites like http://www.flixya.com. You can sign up for Google Adsense and Flixya, without the costs or time needed to build traffic or your own site.

WARNING:


Do not start a site just for displaying ads from adsense. People will find that this site is full of ads

What is Google Adsense???

Google Adsense is one of the most successful online advertising programs today. This website is a guide to the Adsense program, that describes all major aspects, tips and optimizations of the program to help you have the best experience with Google Adsense.
As a webmaster, Google's Adsense program can be a possible income stream from your website, an income that can range from a few dollars to several hundred dollars a month....

Many hours have gone into researching the content for this website, and it will be constantly updated with the latest content related to Google Adsense.
The Google Adsense program is a great alternative, or even replacement, for the outdated banner programs. Today more and more internet users have gone "blind" to banner advertising, and thereby threatening your advertisement income as a webmaster.
Here is what Google writes about it's adsense program:
"Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources. Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from."
Google Adsense ads, are highly content relevant ads, that are served directly on your pages - without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising income.
You can see an example of Google's Adsense on the top of this page.
The Google Adsense program serves ads generated by AdWords users on Adsense publishers webpage's. The Adsense ad layout can be fully customised to fit your excisting website design, in regards to both size, placement, colours and much more.